Designing an R&D module for a customer challenge
I have collected a whole set of notes on a particular challenge faced by a particular customer. I now want to dedicate a 30 day period of R&D to designing a solution based on these notes.
What is the aim for turning a customer challenge into a product. Maybe a press release like this:
• For(target customers)
• Who(have the following problem)
• Our product is a (describe the product or solution)
• That provides (cite the breakthrough capability)
• Unlike(reference competition)
• Our product/solution (key point of competitive differentiation)
Or it might be ‘what is the smallest solution for the smallest part of the problem that I can build and test?’
Or might be the completion of these questions:
Project Title
- Description: What is it?
- Problem: What problem is this solving?
- Why: How do we know this is a real problem and worth solving?
- Success: How do we know if we’ve solved this problem?
- Audience: Who are we building for?
- What: What does this look like in the product?
- How: What is the experiment plan?
- Proposed timeline: When does it ship and what are the milestones?
All different processes and aims to be deployed in the R&D module.